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Kryton strengthens in China

Kryton has appointed three executives in its sales and marketing departments. Laixin Guo and Marco Zeng have joined Kryton as territory managers of eastern and northern China respectively. Christine Zhou will be at the helm of marketing initiatives to support them. These three new additions to the existing team have solidified Kryton’s presence in Asia as they focus on identifying new and existing construction projects that require concrete waterproofing solutions. Mr. Cuo and Mr. Zeng will be supporting the distribution channel for the China market along with providing technical support and direction for new and remedial construction markets. Ms. Zhou was brought on to lead marketing and to provide the essential support to the sales department.

With these new hires, Kryton China looks forward to improving their technical services to their customers in the region and is confident that this will increase their shares in the local concrete waterproofing market. “We are focused on laying our foundation in booming regions to serve our customers better, on shortened leads times.” said Kevin Davis, sales director for Kryton. As China is being touted as the upcoming global leaders in construction and development, Kryton continues to invest heavily into this market. The new hires in the Asia resemble the strategic investments in the Middle East that Kryton has initiated since 2006.