Media

Hard-Cem^® Campaign Named a Finalist for the 2021 Content Marketing Awards

The Content Marketing Institute recently announced the finalists for this year’s Content Marketing Awards. There were nearly 1,000 entries that were evaluated for over 80 categories of marketing based on the quality of their content creation, distribution, and innovation. Kryton is pleased to share that our Hard-Cem campaign was named a finalist for the best content marketing program in the manufacturing category.

Congratulations to our marketing team for their stellar work on this campaign. Hard-Cem is a game-changer in concrete construction used by builders to increase a concrete structure’s durability and reduce the structure’s lifetime carbon footprint, which is a great story to share with the industry!

We’re glad these benefits have already helped boost the work of builders in the past and present, and we look forward to continuing that work in the future.