Media

Kryton explains Crystalline Waterproofing difference with GoStickman Video

Vancouver, BC – (January 31, 2013)
Kryton International Inc. is at the forefront of specialist Business to Business communications by harnessing the power of content marketing. Kryton has teamed up with GoStickman – Animating Business, to create a simple, but effective explainer video. The video compares Kryton’s pioneering Crystalline Integral Waterproofing Technology with conventional external concrete waterproofing methods.

Kryton’s award winning product lines have been tested extensively, and won numerous awards and certifications. Kryton’s products have been used in defining developments across the globe, from the Marina Bay Sands in Singapore, CityCenter in Las Vegas, or the Palm Jumeirah in Dubai to name but a few. However, as a technical product it can take some time to explain the valuable benefits.

Although Kryton benefits from award winning branding, a professional and informative website with videos and articles combined with a burgeoning social media presence, the product was still a complex solution to explain succinctly. The Kryton team wanted new ways to engage our audience, and cut through all of the technical information with a simple and engaging creative message.

“We have extensive information available, but we needed something short, strong and memorable” says Rolf Skala, Marketing Director at Kryton International Inc. “A potential customer who is unfamiliar with our technology might have to sit for 5-10 minutes to absorb our technical content in order to understand why we are the best concrete waterproofing solution. We wanted to ignite interest quickly and set them on a path to discovering and absorbing the more complex information. The Kryton GoStickman video peaks a busy person’s interest by being short, fun and to the point.

GoStickman videos are one of the best ways to clearly convey the value of your business. Persuasive copy is good, but the combination of speech, text and graphics help to communicate even more clearly. For the Kryton video, the team compared the common problems with membranes – tearing, leaking, weather dependent, extra work and the need for extra resources for application. As Kryton’s Krystol Internal Membrane (KIM) is added directly into the concrete mix itself, it saves time and money
compared to external membrane application.

About Kryton International Inc.
Kryton International Inc. provides the most effective concrete waterproofing systems in the world. With over 40 years of experience, 50 distributors worldwide, and more than 10,000 successful waterproofing projects, Kryton is recognized and acknowledged as the leader in taking the risk out of concrete waterproofing globally. Learn more at kryton.com.

About GoStickman Animating Business
GoStickman is a Vancouver based animation company, specializing in Explainer Videos. Their talented team can explain a business or vision in 2-minutes or less with a fully custom, high-quality, handcrafted video to engage any audience. Learn more at GoStickman.com